POSITION SUMMARY:
The Content Marketing Strategist is a fast-paced position overseeing the strategy and content for all social media channels, email and website for our clients and Brandience. This person needs to be a self-motivated individual who proves to be an indispensable team member and works toward the goal of advancement through consistently performing the roles and responsibilities of this position. Our small-agency culture requires everyone to roll up their sleeves and get things done. No task is too small or beneath this position. We live by this code: All In, One Team, Go Beyond.
ESSENTIAL JOB FUNCTIONS:
Work with team to meet the day-to-day needs of clients and Brandience, including:
- Oversee all brand strategy and content for paid and non-paid social, email and website including imagery and copywriting
- Responsible for brand voice consistency across all channels
- Supervise, lead and mentor the Social Media Specialists
- Maintain active client relationships and communications
- Perform content audits of social media, email and website including analysis and tracking on a client-by-client basis
- Create and update a shared editorial calendar, and manage budgets
- Present calendars and content to clients monthly
- Prepare and present recaps and reports on content performance to clients
- Consult on SEO as appropriate
- Take a leadership role in new business activity involving social, email and website
- Collaborate and work directly with other internal departments to ensure a trusted, positive working relationship exists
- Collaborate with clients on an as needed basis to make certain needs are being met
- Possess a strong work ethic and can multi-task across projects in a deadline driven environment
QUALIFICATIONS AND EXPERIENCE:
- Full time position
- Bachelor’s Degree in Marketing or Communications
- 4 – 5 years content/social/email experience with an agency or servicing multiple brands concurrently
- Knowledge and experience with paid social media on all social platforms
- Strong educational foundation in market research, consumer behavior and communication methods and technology.
- Experience with Social Tools such as Sprout Social, Meltwater, Sprinklr
- Experience with email tools such as Exact Target, Emma, Mail Chimp
- Writing and photography skills are required
- Desire to learn and advance
- Outgoing personality
- Excellent communication skills and strong organizational skills to manage multiple projects. Analytical skills needed to examine data collected and develop effective content
- Experience with programming or web development is helpful
If interested, please contact Kathy Staarmann at careers@brandience.com.