POSITION SUMMARY: 

The Social Media Strategist is a fast-paced position that plays a crucial role in working alongside the Social Media Specialists and other members of the Brandience Team to deliver the highest-quality work for our clients. The Social Media Strategist needs to be a self-motivated person who proves to be an indispensable team member and works toward the goal of advancement through consistently performing the roles and responsibilities of this position.

REPORTS TO: Media Director

ESSENTIAL JOB FUNCTIONS:

Work with team to meet the day-to-day needs of clients, including:

• Oversee all brand strategy and content for all social media clients including copywriting and photography
• Responsible for brand voice consistency across all social media
• Lead and mentor the Social Media Specialists
• Develop and oversee paid social media campaigns
• Maintain active client relationships and communications
• Analyze and track social trends on a client-by-client basis
• Oversee all social media new business
• Collaborate and work directly with other departments within the agency to ensure that a trusted, positive working relationship exists.
• Collaborate with external clients on an as needed basis to make certain their needs are being met
• Possess a strong work ethic and have the ability to multi-task across projects in a deadline driven environment.

QUALIFICATIONS AND EXPERIENCE:

• Full time position
• Bachelor’s Degree in Marketing or Communications
• Minimum 4-5 years of social media experience with an agency or servicing multiple brands concurrently
• Knowledge and experience with paid social media on all platforms (Facebook, Instagram, Twitter, Snapchat and LinkedIn)
• Experience with Social Tools like Sprout Social, Meltwater, Sprinklr or similar tool(s) is preferred
• Writing and photography skills are required
• Desire to learn and advance
• Outgoing personality with strong communication skills

PHYSICAL REQUIREMENTS:

Low physical effort required to sit, stand at files, bend, stoop, lift, and walk.  Maximum unassisted lift = 35lbs.  Average lift less than 10lbs.  Requires ability to use a keyboard, monitor and calculator.  Also requires the ability to communicate verbally, both in person and on the telephone.  May require traveling by car to clients.

WORK ENVIRONMENT:

Typical office environment, with minimal exposure to excessive noise or adverse environmental issues.

The functions, qualifications, responsibilities, and requirements listed above represent the essential functions of the job, which the incumbent must be able to perform either with or without reasonable accommodation.  The listed job functions do not necessarily include all activities that the incumbent may perform.

If interested, please contact Kathy Staarmann at careers@brandience.com.

POSITION SUMMARY: 

The Director of Programmatic Media will develop and lead the agency offerings and provide thoughtful leadership in the programmatic space, both internally and externally.  This role works closely with Brandience senior leadership and leads a team charged with the development of Programmatic strategies and tactics across all channels including but not limited to Display, Video, Native, Audio, Connected TV, and more.  Director of Programmatic Media will help lead the development of appropriate Programmatic plans designed to meet clients’ brand and marketing objectives while also identifying opportunities to pull in additional channel leads in the areas of SEM, SEO, Social Media and traditional media as needed.

The Director of Programmatic Media is responsible for building and maintaining strong external relationships with appropriate clients, vendors, and agency partners in collaboration with his/her assigned teams.  As Director you will also establish key relationships with internal stakeholders across all applicable disciplines including SEM, Analytics, Media, Ad Ops, Client Finance, etc. The Director of Programmatic Media is deeply versed in the planning, buying, and evaluation of programmatic platforms, suppliers, and strategies, including interaction with leading DSPs, SSPs, audience data and publisher partners.

REPORTS TO:  Vice President, Media Director

ESSENTIAL JOB FUNCTIONS:

• Lead the development of Programmatic media strategies and analysis (e.g., audience and media partner selection, custom data and PMP recommendations, timing/scheduling strategy, creative recommendations, etc.) across all Programmatic media including Display, Video, Native, CTV/OTT, Audio, DOOH, and more
• Lead, mentor and manage team to develop a new in-house DSP, building and structuring of internal team including new offerings and onboarding.
• Lead execution and stewardship / optimization of campaigns daily along with team members.
• Have a lead role in helping with new business initiatives related to the programmatic space and lead both organic and new revenue growth in the area.
• Initiate partnerships, build relationships, and evaluate leading programmatic suppliers
• Serve as a core contributor to client-focused strategic initiatives; articulating departmental and agency views related to customer segmentation, media tactics, and execution; and ensuring proposed Programmatic media strategies and tactics align with agreed upon objectives
• Represent the organization in public forums as a key leader for Programmatic, as appropriate submitting teamwork for industry wide awards and recognition
• Assist in establishing the agency as an authority in Programmatic, specifically in the retail, restaurant and franchise industries
• Serve as point person for senior client relationships; both existing and prospective, leveraging thought leadership and innovative points of view to strengthen client relationships and develop further business opportunities when needed
• Proactively guide and work with direct reports and team to maintain accurate scoping projections and staff count
• Lead assigned team to prioritize and delegate tasks as needed in the areas of programmatic planning, interaction with publisher and audience partners, campaign setup, QA, pacing, optimization, targeting, reporting, etc.

QUALIFICATIONS AND EXPERIENCE:

• Bachelor’s degree or equivalent, preferably in marketing, business or any quantitative or analytical related fields
• 7+ years of experience managing Programmatic campaigns with a Demand Side Platform
• 5+ years of increasing levels of responsibility within an agency, including client-facing responsibilities
• 3+ years of personnel management
• Deep expertise in the programmatic publisher, platform, and audience supplier ecosystem
• Outstanding analytical and problem-solving skills
• Strong written, verbal, communication and presentation skills
• Strong willingness to collaborate with and across all disciplines of the agency
• Experience leading and building a team of direct reports
• Strong Excel skills with the ability to create pivot tables, etc.
• Expertise in standard reporting programs such as Google Data Studio, Tapclicks, etc.
• Strong quantitative analysis skills
• Ability to make recommendations of statistically significant data sets

If interested, please contact Kathy Staarmann at careers@brandience.com.