Cincinnati USA


Heads in beds jumped 10% overnight.

Every destination has its own attractions and amenities. So why do so many look and feel the same? Data intel led us to do a 180 for Cincinnati USA Regional Tourism Network. Rather than trumpet attractions, we attracted visitors in record numbers with the promise of rich human experiences.
  • Seven in ten travelers indicated ads made Cincinnati/Northern Kentucky a more appealing destination
  • The campaign drove 49,000 incremental visits and generated more than $30M in revenue (+35%)
  • Overnight visits jumped 10% and length of stay increased by 22%
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