Every destination has its own attractions and amenities. So why do so many look and feel the same? Data intel led us to do a 180 for Cincinnati USA Regional Tourism Network. Rather than trumpet attractions, we attracted visitors in record numbers with the promise of rich human experiences.
Seven in ten travelers indicated ads made Cincinnati/Northern Kentucky a more appealing destination
The campaign drove 49,000 incremental visits and generated more than $30M in revenue (+35%)
Overnight visits jumped 10% and length of stay increased by 22%
