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The brand had a goal to double the number of customers buying monthly Unlimited Wash Plans. Sunrise devised an aggressive media plan including out-of-home ads, digital and broadcast radio, and strategic point-of-sale. The campaign exceeded all expectations and set the bar for even higher goals in the future.


mikes_media
Sales of Unlimited Wash Plans during a six-week promotion exceeded an aggressive client goal by 70% and more than quadrupled sales from the previous year.


unlimited_ooh

Strategically placed out-of-home ads promoted the ultimate benefit of an Unlimited Wash Plan.


unlimited_windmaster
Customers were encouraged to consider Mike’s premium Unlimited Wash Plans as they pulled into the carwash.


We overhauled the media plan: shorter spot lengths, deeper buys for stronger reach, digital radio buys and better results.


unlimited_print-ad
Print ads generated record sales of Mike’s highly lucrative six-month Unlimited Wash Plans.


mikes_social
A 34-day social campaign reached 175K people (350K impressions) and garnered 3K website clicks with a 2% click-through rate.