As one of the nation’s top 10 fastest growing restaurant chains according to Nation’s Restaurant News, Tropical Smoothie Cafe is opening more than two units per week and has plans to grow from 750 to 1,500 cafes over the next three years. To help manage that growth, we are partnering with TSC to develop the grand opening strategy and execution for each of those new units.In addition to ensuring strong brand awareness in new markets, we know how important it is to understand a new customer’s decision-making process as they consider TSC. So we tapped into TSC’s rich customer data to create a customer journey map that identifies the key trial decision stages. This provides a strong foundation to identify customer motivations and determine how best to engage with the customer throughout each stage of their decision process.The next critical step for us is taking the data intel down to the individual cafe level. We talk to the franchisees and examine things like customer prototypes, product mix, local competition and sales trends. From there, customized plans are created and optimized per location.TSC’s grand opening success is going strong with most new locations significantly exceeding system averages.Connect with us to hear more.
