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skyline-brand-advertising

 

Brand Advertising

We do it all for this iconic brand, from defining the brand voice and graphic standards to media strategies and brand advertising campaigns, right down to the bibs in the restaurant.

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Sunrise manages advertising and marketing for 131 franchise and corporate owned restaurants in 10 markets across 4 states.


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We applied our “New Day” process to energize the brand with a renewed focus on Skyline’s signature dishes which resulted in dramatic increases in incremental visits, outpacing the casual dining category by 4X over the past 5 years.


The genuine affection of brand loyals is captured with honesty and authenticity in our brand advertising campaigns on TV and radio featuring real customers.


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Hero images of the signature Coneys and 3-Ways pop off the brand blue and trigger appetite appeal which generates frequency among the brand’s heavy users.