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Sunrise creates and manages both in-store and online contests for Skyline to generate trial and drive frequency, as well as build our database to fuel CRM programs.
In-store games like our peel-and-win Coney Game help to drive incremental visits and frequency.
Over 1.1 million game pieces were distributed in-restaurant over a 3-week promotional period with prizes ranging from a free drink to free Skyline for a year! This promotion was so successful it became an annual event for 4 years.
“Enter to win” contests not only generate excitement and consumer engagement, they help us build Skyline’s database for our CRM programs.
We used online contests for events like the Western & Southern Open Tennis Championship and Country MegaTicket Sweepstakes to capture data that drove +17.4% growth of our CRM database in a single year.
