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Maintaining a robust database and creating one-to-one communications with Skyline’s customers helps us strengthen brand affinity.
We manage 119 different email lists targeting specific segments and geographies, ranging from system-wide messages to subscribers in one zip code around a single restaurant.
Sunrise develops and executes annual email marketing campaigns with as many as 100 unique communications that provide relevant news and promotions to help keep Skyline customers connected to the brand.
While many restaurant brands use email to incentivize customers with e-coupons and other discount offers, Skyline focuses on relevant news, events and information to keep our customers engaged with the brand.
Sunrise conducts A-B testing of messages to optimize engagement and we provide monthly analytics reports.
