We employ a strategy of connecting the brand to beloved venues and events in their local communities, managing sponsorships with zoos, aquariums, music venues, event centers and more.
Sunrise has helped to grow community involvement with events like the Skyline Crosstown Showdown. This high school football showcase, now entering its 20th year, has grown from 4 games on opening weekend to 19 games over 3 weeks in Ohio, Indiana and Kentucky.
Hosting pep rallies for Showdown teams at their neighborhood Skyline restaurant and other charity fundraisers help to build brand affinity and bring a strong sense of community pride.
Radio remotes and food in mouth events are used to generate awareness and trial away from the restaurant to engage new customers and encourage return visits from lapsed customers.
