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LTO_Food_Focused

Sunrise develops and executes test market and roll-out plans for 3 – 4 Skyline food-focused LTO’s each year.


LTO_Food_Crops_n

We direct new photography and utilize design cues from the flavor profiles of the food to differentiate campaign materials from the color palette of the core brand.


LTO_CBR_Infographic

The introduction of Chicken Bacon Ranch Wraps & Salads delivered +50% of goal for product mix. It performed so well that the LTO was extended for two weeks.


LTO_CBR_DTT

Skyline LTOs are also promoted outside the store to help drive incremental traffic to the restaurants. Outdoor, digital ads and radio have proven to be a highly effective media mix for these promotions.