Sunrise develops and executes test market and roll-out plans for 3 – 4 Skyline food-focused LTO’s each year.
We direct new photography and utilize design cues from the flavor profiles of the food to differentiate campaign materials from the color palette of the core brand.
The introduction of Chicken Bacon Ranch Wraps & Salads delivered +50% of goal for product mix. It performed so well that the LTO was extended for two weeks.
Skyline LTOs are also promoted outside the store to help drive incremental traffic to the restaurants. Outdoor, digital ads and radio have proven to be a highly effective media mix for these promotions.
