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skyline-sports-sponsorships – Brandience



Sports Sponsorships

We use sports partnerships to help build Skyline’s brand well beyond game day. With the right information, a clear strategy, and the right partner, we strengthen brand allegiance long after the season ends.



Sunrise negotiates and manages partnerships and sponsorships from the local high school level to major professional organizations including MLB, USL, NCAA, NHL and ATP.


Programs are created to leverage the insight that Skyline’s core audience is an avid fan of both local and national sports.

We create a broad range of promotional elements, including integrated and interactive brand experiences like the Skyline Shuffle and Step Up to the Mic, which play during sponsored innings in major league ball parks to engage the crowd and strengthen the emotional bond with the brand.


Sports partnerships are also leveraged inside the restaurants with point-of-sale materials, sweepstakes and more to strengthen the hometown connection.

Support goes beyond in-venue and in-store promotions with external media schedules in game broadcasts, coaches shows and more to further leverage the community connection.