EVER-CHANGING SOCIAL MEDIA HABITS

How Brands Should Adapt Strategies for 2021

For social media marketers, 2020 was (and still is) a year of change, adaptation and a whole lot of editing. COVID-19 continues to transform consumer habits and the ways people…

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CHANGING HABITS AND CHANGING BRANDS

How to gain and retain brand loyalty in challenging times

Practically overnight in mid-March, the country went into sheltering-in-place due to COVID 19.  Many brands and retailers were taken by surprise as “panic-buying” kicked in for consumers.  This pandemic has…

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COVID IS A GAME CHANGER FOR SPORTS

Marketers capitalize on record viewership.

COVID-19 has been throwing curveballs at everyone, every business and every marketer since early March.  Marketers have had to learn how to be incredibly flexible and nimble in adjusting to…

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WHAT’S BEHIND THE APP EXPLOSION?

How savvy marketers are meeting app user needs

Why do we love our apps? Millions of us use apps daily to connect with friends, listen to our favorite songs, order food/groceries, play games, get us to our destination,…

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