Marketing to the Next Generation

What financial brands need to know about Gen Z

There has been a lot of marketing and advertising money spent on chasing the ever-elusive millennial. While we can’t lose sight of them, brands need to turn their attention to…

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Strengthen Connections with LSM

Franchisees benefit from Local Store Marketing

Owning a franchise of a national chain comes with some strong benefits like brand awareness, training and operational support. And maybe most important – not needing to start from scratch….

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Social Media Trends for 2019

Tracking the evolution of Social Media Marketing

It’s that time of year again. The holiday season is upon us. The year is winding down. And social media professionals (like us) start to anticipate what’s to come in…

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Will Facebook Weather the Data Privacy Storm?

There continues to be a lot of talk about privacy and data, particularly centered on Facebook. And for the very first time, we are starting to see some consumer backlash…

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