How Does Your Brand Sound?

Sonic Branding is making noise with marketers.

All brands understand the importance of visual identity. Brand guidelines often dedicate multiple pages for the logo alone. But there is an equally important brand asset that is often overlooked…

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Restaurants Embrace Digital Touchpoints

Serving customer wants and needs on their terms.

If your restaurant hasn’t jumped on the digital train, what’s holding you back? Let me guess – you’re leery of losing control of the dining experience. Ordering by app, third…

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The Upside of Down

Ten years ago during the height of the Great Recession, I had a thought that amidst all of the doom and gloom, there had to be some way to get…

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Will They Byte?

Vine co-founder introduces new video sharing app.

Launched in January of 2013, Vine quickly became the preferred social media app for Millennials and Gen Z. Young users created 4-6 second long videos and published them to their…

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