THE STATE OF DIGITAL ADVERTISING

Which types are most used by marketers today?

There are many different types of digital ads, each designed for a specific purpose. Some lead you to a website, others direct you to purchase. And most are cleverly served…

Continue reading >

The Impact of Trust on Brand Loyalty

4 ways to strengthen bonds in customer relationships

Do your customers trust you? Do you understand their ever-changing wants and needs? These are tough questions. And, if you’re not sure, is it time to re-evaluate your brand strategy?…

Continue reading >

EVER-CHANGING SOCIAL MEDIA HABITS

How Brands Should Adapt Strategies for 2021

For social media marketers, 2020 was (and still is) a year of change, adaptation and a whole lot of editing. COVID-19 continues to transform consumer habits and the ways people…

Continue reading >

CHANGING HABITS AND CHANGING BRANDS

How to gain and retain brand loyalty in challenging times

Practically overnight in mid-March, the country went into sheltering-in-place due to COVID 19.  Many brands and retailers were taken by surprise as “panic-buying” kicked in for consumers.  This pandemic has…

Continue reading >