We are excited to announce that Brandience took home two wins in the 5th Annual Healthcare Digital Marketing Awards.

The Healthcare Digital Marketing Awards recognize the best healthcare websites, digital content, electronic communications, mobile media, and social media.

Our work with TriHealth Finneytown was awarded Bronze, while our work with TriHealth Arrow Springs was awarded Merit.

TriHealth Finneytown Display Ads

TriHealth opened a new facility location – TriHealth Finneytown – offering a full range of primary care, specialty physician practices, urgent care, outpatient diagnostic services, and more, all in one convenient location. The new location serves a community of more than 180,000 residents who previously had to travel farther than most Cincinnatians for their medical and healthcare needs.

Our objective was to create a messaging and media plan that built awareness of the new location and its range of services, making it a one-stop shop for all healthcare needs and strengthening the equity of TriHealth in the region. The campaign was highly geo-targeted to serve digital ads to potential patients within a 15-minute drive of the facility.

These digital display ad GIFs featured an animated headline that rotated through all service lines available at this specific location and concluded with the campaign headline, “All the care you need. Now in one place.” These ads were complemented by an outdoor billboard and paid social ads targeted by zip codes to surround the consumer in the areas most likely to visit the Finneytown facility.

TriHealth Arrow Springs Display Ads

TriHealth is a leading health care system in Cincinnati, Ohio. A competitor was preparing to open a new full-service hospital in a northern suburb that has been served by TriHealth for more than 30 years. We created a hyper-local campaign to blunt the competitive intrusion, targeting consumers located close to TriHealth’s campus in the same area with two objectives: Driving awareness of available services and increasing Arrow Springs’ patient base.

These digital display ad GIFs rotated through all service lines available at this specific location and concluded with the campaign headline “Exceptional care is closer than you think.” The campaign also included outdoor, local print advertising and digital audio targeted by zip codes to surround the consumer in the areas most likely to try the Arrow Springs facility.

The campaign ran during the four months preceding the opening of the competitor’s facility and continued for 6 months after the opening.

We are thrilled to be celebrating these wins with our partner, TriHealth.

‍