Capabilities
Data & Insights
"We believe that data tells a story. We use advanced data analytics tools and techniques to uncover the insights that drive your marketing strategy and performance."
Jess Poe
VP of Client Leadership at Brandience
"Data and insights power every stage of our work from shaping the initial idea to optimizing campaigns in real time. When strategy, creative, and media are all informed by data, the result is smarter decisions and stronger performance."
Jess Poe
VP of Client Leadership at Brandience
At Brandience, our mantra is creativity powered by data intel. Data isn’t just the starting point of our work, it runs through strategy, execution, and ongoing optimization. We use data and insights to remove guesswork, sharpen decision-making, and drive smarter, more effective marketing outcomes across strategy, creative, media, and digital.
Brandience is an advertising agency helping multi-location retail, restaurant, and healthcare brands turn complex data into clear direction by applying the right mix of market research and performance data. The result? Insights that not only inform strategy but continue to fuel campaign performance throughout the entire lifecycle.
Brandience is an advertising agency helping multi-location retail, restaurant, and healthcare brands turn complex data into clear direction by applying the right mix of market research and performance data. The result? Insights that not only inform strategy but continue to fuel campaign performance throughout the entire lifecycle.
How We Use Data at Brandience
Our Data & Insights capabilities support every stage of engagement:
Our Data & Insights capabilities support every stage of engagement:
Strategy & Planning
We use data to understand audiences, markets, and competitors, grounding brand and campaign strategies in real insight, not assumptions.
Execution & Optimization
Data plays a critical role once campaigns launch. We continuously monitor performance, optimize targeting, refine messaging, and improve media efficiency using real-time insights.
Measurement & Growth
We don’t just report results, we interpret them. Our insights help uncover what’s working, what isn’t, and where to go next to drive smarter future decisions.
Our Research Approach
Every campaign requires different answers. We start with your campaign goals and choose the approaches that will deliver the most meaningful insights and impact.
Given how much data exists today, almost anything can be measured. What keeps our work nimble and effective is to only measure what’s meaningful. Ask us about our 5 Rules to Be Nimble.
At Brandience, we rely on research methods that best fit thechallenge and deliver actionable insight:
Given how much data exists today, almost anything can be measured. What keeps our work nimble and effective is to only measure what’s meaningful. Ask us about our 5 Rules to Be Nimble.
At Brandience, we rely on research methods that best fit thechallenge and deliver actionable insight:
Synthetic Research
Synthetic research models audience perceptions to evaluate ideas and provide directional insight early in the decision‑making process. By pressure‑testing concepts before larger investments, teams gain clarity and confidence using synthetic research alongside traditional methods when deeper validation is needed.
Traditional Research
We leverage traditional qualitative and quantitative methods including brand research, focus groups, in-depth interviews, and audience research to uncover motivations, perceptions, and market dynamics to inform strategic decision making.
Data Tools & Intelligence Sources
We utilize trusted research platforms, competitive intelligence tools, performance data, and proprietary frameworks to deliver the science and audience behind every recommendation.
What We Deliver
Brandience’s Data & Insights services include:
Brand & Audience Research: Understand who your audience is, what drives them, and how your brand fits into their world.
Measurement & Attribution: Track success, connect performance to outcomes, and evaluate impact across channels.
Campaign & Media Performance Analysis: Identify optimization opportunities to improve efficiency and results.
Competitive & Market Intelligence: Stay ahead of shifts in category behavior and competitive activity.
We’re more than a data analytics provider. Brandience is a full-service marketing agency that uses insights to guide creative, sharpen media strategy, and continuously improve performance.
Brand & Audience Research: Understand who your audience is, what drives them, and how your brand fits into their world.
Measurement & Attribution: Track success, connect performance to outcomes, and evaluate impact across channels.
Campaign & Media Performance Analysis: Identify optimization opportunities to improve efficiency and results.
Competitive & Market Intelligence: Stay ahead of shifts in category behavior and competitive activity.
We’re more than a data analytics provider. Brandience is a full-service marketing agency that uses insights to guide creative, sharpen media strategy, and continuously improve performance.
Let's talk
Other capabilities
Brandience is a Cincinnati-based brand and marketing agency that utilizes data to elevate our creativity and activate your ad investments in the best ways possible. All our disciplines -- from brand strategy, creative and advertising to media, social media and digital -- have data analytics as a core underpinning.
