The power of connection

We live at the intersection of brand, audience, science and experience. Intersections can be confusing, especially if you haven’t travelled that way before. But they also lead to amazing places. It’s here that we tease out truths that matter. Dig for insights that resonate with consumers. And deliver experiences that inspire. But don’t worry, we don’t play in the street.


Leadership works

Our clients benefit from direct involvement with agency leadership. We actively lead our teams on behalf of the brands we represent -- every day.

Brian McHale, CEO

Brian McHale

CEO & Owner

Tim Hogan, VP, Executive Creative Director

Tim Hogan

VP, Executive Creative Director

Bill Brassine, VP Media Director

Bill Brassine

VP, Media Director

Maria Topken, VP Client Leadership

Maria Topken

VP, Client Leadership


Our 4-step process is in our name

We help identify your brand truths and use them to create engaging experiences for your target audience. All supported by the science of data analytics. Giving people a greater understanding of who your brand is, what it stands for, and why they should spend their money with you. Ultimately leading to your brand's growth.



Our rules to be nimble

Many agencies SAY they are nimble but most either aren’t built for it or don’t like to work that way.

We have 5 rules we try to live by in order to stay nimble for our clients.

Only measure what’s meaningful
Communicate openly but judiciously
Don’t let perfect be the enemy of good
Be able to sprint when necessary
Be ready for what’s next
The Intersection of Riverside & Setchell


The Intersection of Riverside & Setchell

Our home office sits comfortably in one of Cincinnati’s oldest and most colorful neighborhoods on the banks of the Ohio River. Originally built as a neighborhood grocery, this storied structure has housed numerous businesses, including a stint as a biker bar.

Today, it’s a super-efficient, self-sufficient workspace from top to bottom. From the PV solar panels on the roof to the reclaimed rubber flooring under our feet.

Over the past two centuries, the Historic East End has attracted courageous explorers, skilled workers, gifted craftsman and entrepreneurs alike. Their indelible spirit, formidable work ethic and passion for life inspires us to create our own history on the daily.