The power of connection

Given how much data is captured today, many things can be measured but we only measure what will make a difference. We love data but we don’t want to get weighed down by data that isn’t helping us be better at solving a client’s challenge.

How many emails are you copied on or meetings have you sat in that were a complete waste of your time? We want our clients to be informed and educated because that makes our lives easier and the work better. But if our clients don’t need to know something, we don’t bog them down with unnecessary information.

When creating things from scratch, it can be tempting to work them and work them and work them trying to make things perfect. Usually when you are 80% of the way there, the last 20% aren’t adding a lot of value. We’re not fans of bad or unfinished work, but we try to know when good is good enough to achieve the client’s objective.

Stuff happens. Emergencies come up. Priorities change. When a client needs something, we’re poised to sprint when we have to. And we know the best short cuts. Like any athlete, no one can sprint all the time but when we are called on to do it, we’ve got our running shoes on.

Having the ability to react is important (see rule #4). But being proactive and staying ahead of what’s coming cuts down on the number of times you have to use rule #4.