Given how much data is captured today, many things can be measured but we only measure what will make a difference. We love data but we don’t want to get weighed down by data that isn’t helping us be better at solving a client’s challenge.
About
The power of connection
We live at the intersection of brand, experience, science and audience. Intersections can be confusing, especially if you haven’t travelled that way before. But they also lead to amazing places. It’s here that we tease out truths that matter. Dig for insights that resonate with consumers. Deliver experiences that inspire. But don’t worry, we don’t play in the street.
Brand
Uncovering brand truths that mean the most to consumers.
Experience
Executing go-to-market strategies that move your customers.
Science
Elevating customer insights through advanced analytics.
Audience
Matching the message to your target with pinpoint accuracy.
Leadership
Leadership works
Our clients benefit from direct involvement with agency leadership. We actively lead our teams on behalf of the brands we represent -- every day.

Brian McHale
CEO & Owner

Tim Hogan
VP, Executive Creative Director

Bill Brassine
VP, Media Director

Maria Topken
VP, Client Leadership
Approach
Our rules to be nimble
Many agencies SAY they are nimble but most either aren’t built for it or don’t like to work that way.
We have 5 rules we try to live by in order to stay nimble for our clients.

Community
The Intersection of Riverside & Setchell
Our home office sits comfortably in one of Cincinnati’s oldest and most colorful neighborhoods on the banks of the Ohio River. Originally built as a neighborhood grocery, this storied structure has housed numerous businesses, including a stint as a biker bar.
Today, it’s a super-efficient, self-sufficient workspace from top to bottom. From the PV solar panels on the roof to the reclaimed rubber flooring under our feet.
Over the past two centuries, the Historic East End has attracted courageous explorers, skilled workers, gifted craftsman and entrepreneurs alike. Their indelible spirit, formidable work ethic and passion for life inspires us to create our own history on the daily.