Have you heard of StrengthsFinder 2.0? Psychologist Don Clifton and his team interviewed 100,000 people to develop a concise list of talents, or strengths, that can help people understand what they’re naturally good at. Instead of focusing on improving on your weaknesses, his focus was on bringing to light your natural-born talents.

Here’s why utilizing strengths benefits the entire team, each individual and, most importantly, the client.

In today's digital landscape, video content dominates, and YouTube is at the forefront. With over 2 billion active users, YouTube isn't just a platform for entertainment; it's a powerful search engine and advertising tool that enables brands to connect with engaged audiences and communities. In a recent study by Adweek, agency respondents predicted they will use YouTube for full-funnel almost as much as they’ll use it for awareness in 2025 (47% vs. 55%).

Do you post on your brand's social platforms, exit the app, and call it done? You may be missing out on a key step to taking your brand to the next level: monitoring and community engagement.

Community management and engagement is essential for building strong relationships with your customers. Simply posting on your brand's social platforms is not enough. Actively engaging with your audience and interacting with other brands is vital to establishing a strong brand presence. Why?: Because engaging with your audience builds trust and loyalty with your customers and enhances your brand authenticity.

In today’s competitive restaurant industry, franchises are always looking for innovative ways to stand out, increase brand awareness, drive traffic to stores and engage customers. A strategy that has gained traction in recent years is collaborating with local brands through cross-promotion. By partnering with complementary local businesses, franchise restaurants can tap into new customer bases, enhance their marketing efforts, and create mutually beneficial partnerships. In this blog, we’ll explore the benefits of collaborations and cross-promotion with local brands, how it enhances marketing efforts, and the best methods for measuring the success of these campaigns.

With more than 800,000 franchise establishments in the U.S. competing for customer attention, standing out in local markets is more crucial than ever. While a national marketing strategy builds brand recognition, it often fails to address the unique needs of individual franchise locations. That’s where geo-targeted advertising comes in. By honing in on specific geographic areas, these ads help franchises deliver tailored messaging to the right audience, in the right place, at the right time.

In this blog, we’ll explore why geo-targeted advertising is a must for franchises and how you can use it to drive success.

The digital content landscape is undergoing one of its biggest shifts yet with AI-driven search reshaping how users find and consume information. If you're a content creator, this change isn't just a trend; it's a game changer for your visibility and revenue. I recently had the opportunity to present about this topic at FoodFluence 2025 in Berlin where the majority of attendees were influential food communicators/content creators/influencers and this topic struck a chord.

Bathroom breaks can wait! The commercials are on!

With a big early lead in the game for the Eagles, all eyes were on the commercials last night. The ads were star-studded, went for laughs, and tugged at the heart. Animals once again played a huge role in memorable moments, there will be songs stuck in our heads for the next week, and a few brands made big returns to the Super Bowl spotlight.

Gen Z, or Zoomers, are the teens and 20-something’s that have grown up in a digital-first world. As a mom of two Zoomers, I’ve had a front row seat to what makes them tick, their behaviors, and their priorities. For better or worse, their phone seems like an extension of their hand, and they have evolving opinions about the brands and businesses they engage with. As they come of age, their influence on various industries, including healthcare, is becoming increasingly significant.

To successfully market healthcare to Gen Z, it’s important to understand their values, top health concerns, and communication habits. Understanding these factors will help effectively reach and engage this dynamic generation.

Moving from Hyderabad, India, to the U.S. to pursue my master's degree in computer science was a leap of faith fueled by dreams and determination. Leaving behind my family, friends, and the familiarity of home, I embraced a new culture and environment. Adapting was not easy, but the journey was made smoother by the inclusive and supportive culture at Brandience.

From an early age, I loved advertisements more than movies, fascinated by their logic and creativity. This passion, combined with my curiosity about how advertising works, led me to explore the integration of AI into marketing. Joining Brandience allowed me to merge these interests, making it the perfect choice for my career.

As we kick off 2025, it is exciting to imagine how social media will change throughout the year—will AI take over our feeds or will brands take a huge step towards more authentic and less calculated content? Now that our social media team has wrapped up the final touches on this year's social strategy for us and our clients, we couldn't resist sharing our top 5 social media 2025 predictions with you.