Moving from Hyderabad, India, to the U.S. to pursue my master's degree in computer science was a leap of faith fueled by dreams and determination. Leaving behind my family, friends, and the familiarity of home, I embraced a new culture and environment. Adapting was not easy, but the journey was made smoother by the inclusive and supportive culture at Brandience.

From an early age, I loved advertisements more than movies, fascinated by their logic and creativity. This passion, combined with my curiosity about how advertising works, led me to explore the integration of AI into marketing. Joining Brandience allowed me to merge these interests, making it the perfect choice for my career.

As we kick off 2025, it is exciting to imagine how social media will change throughout the year—will AI take over our feeds or will brands take a huge step towards more authentic and less calculated content? Now that our social media team has wrapped up the final touches on this year's social strategy for us and our clients, we couldn't resist sharing our top 5 social media 2025 predictions with you.

This may be the least self-serving blog post you’ll read all year. You see, I’m a Creative Director at an Ad Agency who’s here to tell you that it may be in your best interest to stick with your current campaign a little longer!

Turns out, we marketers get tired of our own work long before consumers do. More often than not, brands move on from successful campaigns long before their effectiveness wanes. Sometimes, even before their customers begin to take notice and respond.

In today's visually driven world, curating the right imagery for your brand can make all the difference in capturing attention from the right audience, conveying your brand story and driving sales.

Whether you're launching a fresh marketing campaign or revamping your website, your brand photography should be authentic, relevant and consistent with your brand style.

Let's explore some engaging options for sourcing brand photography that will elevate your brand's image.

At Brandience, we believe in the power of community and the importance of giving back. As a marketing agency, we are proud to work with companies that share our values and are committed to making a positive impact. Today, we want to highlight the incredible charity work done by some of our partners: TriHealth, Skyline Chili, and CABVI.

Google's latest decision in July of 2024 has thrown the ad industry a curveball—again. Just when it seemed third-party cookies were gone for good, Google decided to give them a second (or third?) chance. Initially set to phase them out in Chrome back in 2020, the deadline has been postponed, and brought back, and postponed again as Google tries to come up with an alternative solution. Now, the plan is to introduce new experiences that let users choose data tracking preferences across their entire web experience, offering a choice between third-party cookies and other tech in their browser. In other words, third-party cookies aren’t entirely gone just yet. For advertisers, this “will they or won’t they” has been frustrating when it comes to strategic planning for ad efforts, leaving marketers and advertisers searching for ways to diversify targeting strategies.

Hello readers! Did you know this? The AI market is projected to grow at a Compound Annual Growth Rate of 42.2% from 2020 to 2027. We are a company that always keeps these four pillars in consideration: Brand, Science, Audience, and Experience and are conscious of this growth and continually strive to integrate AI into our processes and skills to enhance our operations and deliver value.

Growth is not the only motivating factor; staying ahead with updated technology trends in everyday operations is crucial for maintaining our competitive edge and ensuring long-term success.

While the current economy is tough, many people still eat outside of the home 4+ times per week. Some restaurant visits may be determined by cost, while others are considered a “must visit” based on the chain's delicious food.

In the competitive world of restaurants, marketing strategies play a crucial role in attracting and retaining customers. Two popular approaches are value-based marketing and deal marketing. Each has its unique advantages and disadvantages, and understanding these can help restaurant owners make informed decisions about their marketing strategies.

Anyone who knows me will tell you that I love to spin a good story. Been that way all my life. That trait has come in handy in my line of work. As a Creative Director and writer by trade, I’ve had the good fortune to share stories of many great brands throughout my career.

A compelling story draws you in and makes a deeper emotional impression that than any rational argument can. That’s why so many brands focus on storytelling to reach their audience.

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We have spent quite a few weeks discussing programmatic media, what it is, how it works, the technical ‘behind the scenes’ aspects. Putting the technical aside, as a strategic marketer, what are the true advantages of focusing your digital media spend into one DSP? Below we will chat about those advantages - particularly as it relates to measuring lift, delivering on the correct frequency levels and creating targeting advantages across screens.