With more than 800,000 franchise establishments in the U.S. competing for customer attention, standing out in local markets is more crucial than ever. While a national marketing strategy builds brand recognition, it often fails to address the unique needs of individual franchise locations. That’s where geo-targeted advertising comes in. By honing in on specific geographic areas, these ads help franchises deliver tailored messaging to the right audience, in the right place, at the right time.

In this blog, we’ll explore why geo-targeted advertising is a must for franchises and how you can use it to drive success.

The digital content landscape is undergoing one of its biggest shifts yet with AI-driven search reshaping how users find and consume information. If you're a content creator, this change isn't just a trend; it's a game changer for your visibility and revenue. I recently had the opportunity to present about this topic at FoodFluence 2025 in Berlin where the majority of attendees were influential food communicators/content creators/influencers and this topic struck a chord.

Bathroom breaks can wait! The commercials are on!

With a big early lead in the game for the Eagles, all eyes were on the commercials last night. The ads were star-studded, went for laughs, and tugged at the heart. Animals once again played a huge role in memorable moments, there will be songs stuck in our heads for the next week, and a few brands made big returns to the Super Bowl spotlight.

Gen Z, or Zoomers, are the teens and 20-something’s that have grown up in a digital-first world. As a mom of two Zoomers, I’ve had a front row seat to what makes them tick, their behaviors, and their priorities. For better or worse, their phone seems like an extension of their hand, and they have evolving opinions about the brands and businesses they engage with. As they come of age, their influence on various industries, including healthcare, is becoming increasingly significant.

To successfully market healthcare to Gen Z, it’s important to understand their values, top health concerns, and communication habits. Understanding these factors will help effectively reach and engage this dynamic generation.

Moving from Hyderabad, India, to the U.S. to pursue my master's degree in computer science was a leap of faith fueled by dreams and determination. Leaving behind my family, friends, and the familiarity of home, I embraced a new culture and environment. Adapting was not easy, but the journey was made smoother by the inclusive and supportive culture at Brandience.

From an early age, I loved advertisements more than movies, fascinated by their logic and creativity. This passion, combined with my curiosity about how advertising works, led me to explore the integration of AI into marketing. Joining Brandience allowed me to merge these interests, making it the perfect choice for my career.

As we kick off 2025, it is exciting to imagine how social media will change throughout the year—will AI take over our feeds or will brands take a huge step towards more authentic and less calculated content? Now that our social media team has wrapped up the final touches on this year's social strategy for us and our clients, we couldn't resist sharing our top 5 social media 2025 predictions with you.

This may be the least self-serving blog post you’ll read all year. You see, I’m a Creative Director at an Ad Agency who’s here to tell you that it may be in your best interest to stick with your current campaign a little longer!

Turns out, we marketers get tired of our own work long before consumers do. More often than not, brands move on from successful campaigns long before their effectiveness wanes. Sometimes, even before their customers begin to take notice and respond.

In today's visually driven world, curating the right imagery for your brand can make all the difference in capturing attention from the right audience, conveying your brand story and driving sales.

Whether you're launching a fresh marketing campaign or revamping your website, your brand photography should be authentic, relevant and consistent with your brand style.

Let's explore some engaging options for sourcing brand photography that will elevate your brand's image.

At Brandience, we believe in the power of community and the importance of giving back. As a marketing agency, we are proud to work with companies that share our values and are committed to making a positive impact. Today, we want to highlight the incredible charity work done by some of our partners: TriHealth, Skyline Chili, and CABVI.

Google's latest decision in July of 2024 has thrown the ad industry a curveball—again. Just when it seemed third-party cookies were gone for good, Google decided to give them a second (or third?) chance. Initially set to phase them out in Chrome back in 2020, the deadline has been postponed, and brought back, and postponed again as Google tries to come up with an alternative solution. Now, the plan is to introduce new experiences that let users choose data tracking preferences across their entire web experience, offering a choice between third-party cookies and other tech in their browser. In other words, third-party cookies aren’t entirely gone just yet. For advertisers, this “will they or won’t they” has been frustrating when it comes to strategic planning for ad efforts, leaving marketers and advertisers searching for ways to diversify targeting strategies.