Retail Marketing

Brandience provides end-to-end marketing support tailored to healthcare organizations, including:

• Paid media planning and execution including digital and traditional
• Pay-per-click and location-based ad targeting
• Creative development and advertising
• Brand and service-line promotion
• Data analytics and reporting

Our team understands HIPAA requirements, multi-location coordination, and the importance of trust in patient communications helping hospitals, specialty clinics, and healthcare providers grow responsibly.

Brandience blends retail-minded strategy with healthcare expertise, a combination that drives measurable patient action. We’re recognized by the Healthcare Advertising Awards for multiple healthcare campaigns and are known for:

• Translating consumer insights into healthcare messaging.
• Building campaigns that inspire trust while navigating complex regulations.
• Delivering reporting transparency to clients and optimization to ensure performance.

We've partnered with a wide range of healthcare entities, including:

• Regional health systems and hospital networks, like Mercy Health and TriHealth.
• Specialty clinics, like EyeMed.
• Telehealth and virtual-care service lines

Our strategies are tailored to each organization’s goals whether it’s increasing appointment volume, launching new service lines, or improving multi-location patient retention.

Brandience follows strict protocols to meet HIPAA, FDA, and other healthcare marketing standards. We use secure platforms, avoid PHI in campaigns, and stay current with regulatory updates to protect both our clients and their patients. These safeguards ensure campaigns are transparent, ethical, and patient-safe.

Every healthcare organization faces unique marketing challenges. Brandience draws on years of healthcare and consumer marketing experience to build strategies that fit your goals and regulations. From strengthening brand awareness to driving patient appointments, we customize every plan to deliver measurable, compliant results.

For example, when TriHealth formed a first-of-its-kind alliance with a nationally renowned heart care system, our team developed the “Unbeatable Heart Care” campaign to launch the partnership through a strategic mix of media channels. Within the first six weeks, the initiative generated 43 million digital ad impressions and 12,000 clicks to “Find a Doctor”, proving the power of an integrated, data-driven approach. Read the full case study.

Local visibility drives patient action. Effective strategies that Brandience may recommend include geo-targeted ads on Google, Meta, and programmatic DSPs to deliver location specific service messages that drive appointment bookings and brand or service line awareness.

Empathy and personalization are at the heart of effective healthcare marketing. Patients want to feel seen and understood, whether they’re scheduling a routine check-up or facing a serious diagnosis.

A study published in the Journal of Patient Experience (2023) show that empathetic, patient-involved communication directly improves satisfaction and loyalty.

Brandience turns these insights into compliant, human-centered campaigns that strengthen trust and retention.

With semi-recent HIPPA changes, tracking and measuring success for healthcare marketing has vastly changed. Brandience takes extreme measures to ensure that we are always targeting and tracking campaigns in HIPPA compliant ways.

Brandience tracks the metrics that matter most to your campaign, including:

• Views, click-throughs, and engagement rates.
• Lead conversions and appointment bookings (where data governance allows).

Dashboards provide real-time insights, and we adjust campaigns weekly to ensure optimal performance.