Find clear, honest answers to the most common questions about our services, process, and what it's like to partner with Brandience.
Brandience, founded in 2003 in Cincinnati, Ohio, provides end-to-end marketing services across strategy, creative, media, and analytics. We’re a full-service marketing and advertising agency offering:
With over 20 years of experience, we specialize in retail-focused marketing for healthcare systems, restaurant chains, franchise networks, and retail brands.
See examples on our Case Studies page.
Yes, Brandience can deliver integrated campaigns across the channels your audience uses.
We combine digital and traditional media to build campaigns that connect and convert through strategic media planning and buying, and bold creative execution.
Our digital services include programmatic buying, paid search, social content, video, and display ads.
Traditional capabilities include print, radio, TV, direct mail, and out-of-home (OOH).
We customize the media mix based on your audience, budget, and campaign objectives, ensuring maximum ROI and consistent brand voice.
Brandience is an advertising agency that partners with regional and national B2C brands across healthcare, restaurant, retail, and franchise industries. Our clients are typically multi-location brands operating in multiple markets nationwide.
We serves as a marketing partner for organizations that already have established in-house marketing teams and are seeking a data-driven, transparent agency partner to enhance performance, refine strategy, and execute integrated campaigns.
Current and previous partnerships include:
These partnerships highlight our ability to scale marketing campaigns, optimize performance across channels, and deliver measurable business growth for multi-unit brands.
Explore our client success stories to see how we drive results.
Brandience is a multi-location advertising agency that specializes in marketing for healthcare, restaurant, retail, and franchise brands.
Our team understands the unique marketing challenges of each vertical, including but not limited to:
We apply a retail-minded strategy across all industries, a results-driven approach that brings consumer insight and nimble execution to every campaign.
Unlike traditional agencies, Brandience combines retail strategy with data-driven marketing to deliver measurable results.
Our team focuses on the intersection of Brand, Audience, Science and Experience, the foundation of our name.
We take a human-centered approach to being AI-forward, using artificial intelligence not to replace creativity, but to enhance it. From smarter insights to faster execution, AI helps us think sharper and move quicker, always with empathy and imagination at the core. Explore our AI approach.
Our approach is audience-first, data-driven, and results-oriented.
We tailor every campaign to your goals starting by understanding your audience: who they are, how they think, and what motivates them. We then use that insight to design creative strategies that drive measurable outcomes.
Our process integrates:
We bring the discipline of retail thinking to every vertical, helping clients see immediate impact and long-term brand value. We focus on driving measurable results through smart strategy, bold creative, and seamless execution.
Our team is a blend of strategists, creatives, media planners, analysts, and client service pros all united by a passion for driving results. We bring together diverse backgrounds in healthcare, retail, restaurant, and franchise marketing to deliver smart, tailored solutions.
Brandience is proud to be led by:
Meet our team on the About Us page.
Yes! Brandience is proud to be recognized for our creative and strategic excellence. Our work has earned multiple awards, including:
Brandience is active members of several leading industry organizations, including:
Yes! Brandience does have a podcast, Go Beyond, a name inspired by Our Code, “All in. One Team. Go Beyond”, and our daily commitment to push past the expected for our clients and each other.
Hosted by Brian McHale, CEO of Brandience, a full-service agency for multi-location brands, this podcast delivers smart, casual conversations on what’s shaping the future of the marketing industry.
From the growing role of AI in marketing and operations to evolving media strategies, creative effectiveness, and shifting consumer expectations, monthly episodes break down the trends and challenges marketers are navigating today.
Check out all the episodes of Go Beyond, a Brandience podcast series.
Timelines vary by scope, but we are nimble and can adjust based on what is needed.
During onboarding, we establish clear timelines and milestones based on project complexity. Our nimble team adapts quickly ensuring deadlines are met without compromising quality.
We start with research and collaboration, then build a tailored strategy around your goals.
Our process can include:
This ensures every campaign has a clear purpose and a measurable path to success.
We use collaborative tools and clear review cycles to keep projects moving efficiently.
Our approval process includes version tracking, feedback windows, and streamlined approvals. You’ll always know what’s next and when to expect it.
Expect proactive communication, weekly updates, and transparency at every step.
We provide weekly status check-ins and dedicated account management.
Our team believes in collaboration that uncovers insights, eliminates inefficiencies, and drives bold, market-ready solutions.
You get a dedicated account team and ongoing strategic optimization.
From kickoff through campaign evolution, we provide:
We’re here to support you from kickoff through campaign evolution to keep results improving.
We handle the heavy lifting while keeping you engaged in key decisions.
You’ll collaborate most during strategy, creative reviews, and performance discussions.
Our process is collaborative and designed to be efficient for busy teams.
We customize KPIs to your goals, reporting on ROI, engagement, and conversion metrics that are unique to each campaign and clearly communicate what success would look like to you.
Common metrics include:
Reports are delivered on a regular cadence, aligned to your business needs, and include actionable insights.
Success is measured through agreed-upon KPIs, goal achievement, and ongoing optimization.
We set benchmarks during planning and adjust campaigns based on real-time data. We use tools such as Live Ramp for audience targeting, In Market and Cuebiq for foot traffic analysis, and Akkio for predictive analytics to measure performance and refine strategy continuously.
While ROI varies by industry and campaign type, our goal is always to deliver measurable growth. We set clear benchmarks and adjust strategies to maximize return.
We’ve delivered measurable results across healthcare, restaurant, retail, and franchise brands.
Some highlights include:
View full results and more case studies on our Case Studies page.
SMRT Study (Synthetic Market Research & Testing) is Brandience’s AI-powered qualitative research capability that brings early, directional audience insight into the strategy process.
It fills the critical gap between gut instinct and major investment by delivering fast, cost-effective, directional audience insights before committing significant time, budget, or production resources.
Using synthetic audiences modeled from large-scale public and licensed data, SMRT Study simulates how defined customer segments are likely to respond to brands, messaging, and creative concepts. This allows teams to explore:
Faster and at half the cost of traditional research, SMRT Study delivers actionable insights that support smarter marketing decisions.