Super Bowl LX had a little bit of everything: a defense‑driven game, the “Benito Bowl” halftime takeover, and record‑setting moments. Seattle’s 29–13 win over New England was steady, but the real showdown might’ve been between the brands trying to out‑weird, out‑heart, or out‑celebrity each other.

Some brands went nostalgic, others went cinematic, and a few decided to lean all the way into AI (looking at you, Svedka).

Here are our team’s top 8 commercials and what made them work:

Redfin/Rocket Mortgage

"The second the Mister Rogers theme song started, I was immediately hit with all the nostalgic feels. It was such a smart emotional hook, and when you pair that with the message of being a good neighbor, especially given the current state of the world, it really landed. It felt warm, genuine, and quietly powerful. Honestly, it made me want to switch to Redfin, and I do not even have a home mortgage yet!"

- Molida Ran, Social Media Specialist

Instacart

“It’s funny but also addresses a common barrier for shoppers. A lot of shoppers feel like they don’t get the quality of produce from pick-up/delivery that they’d get if they shopped for it themselves. It has all the elements of a great Super Bowl commercial. Great celebs, funny, and addresses a relatable consumer pain point. Plus, I can’t get the song out of my head!”

– Desi Gilliland, Account Executive

Pepsi

“Pepsi took a direct shot at Coke by using the iconic Coke polar bears in a blind taste test and having them pick Pepsi. It was a clever move, and tying in last year’s viral Coldplay kiss-cam moment was a smart pop-culture addition.”

- Laura Cerimele, Marketing Manager

Lay’s Potato Chips

“My favorite commercials were continuations from last year's campaigns. The Lay's commercial hit all the right emotional notes and spoke to quality/authenticity of the potatoes Lay's uses to make their chips. Strong on American pride with the focus on generational family farms. “‍

- Tim Hogan, VP, Executive Creative Director

Uber Eats

“This commercial worked on a lot of levels for me. Playful, funny and clever. I laughed out loud when McConaughey pointed out that the Pro Football Hall of Fame was designed to look like a juicer! But the best thing is the match of product and event, it works from the top to the bottom of the funnel: massive awareness and opportunity to close the sale with an order during the game.”

- Tim Hogan, VP, Executive Creative Director

Budweiser

“I loved the storyline showing the Clydesdale and the bald eagle growing up together, and that shot of the Clydesdale leaping with the eagle’s wings spread behind it was memorable. It had such a nostalgic, patriotic feel: two American icons paired with the line ‘Made of America.’”

- Sarah Bolan, Account Director

Liquid IV

“I liked this commercial because it was super creative and immediately pulled you in with that nostalgic ’80s Phil Collins track, ‘Take a Look at Me Now.’ Plus, the way they held off on revealing the brand until the very end made it even more engaging.”

– Bill Brassine, VP, Media Director

Dove

“Dove killed it with their commercial again this year. Their dedication to inclusivity and gearing messaging towards the younger female audience always stick with me.”

- Danyelle Horrillo, VP, Digital & Programmatic Media

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