About / Leadership

Brian McHale

CEO and Owner
Brian McHale

Looking for a hands-on leader who likes working directly with brands? If so, you’ll like working with Brian.

His advertising expertise spans a variety of industries, geographies, demographics. He’s partnered with many brands and the one thing that’s never changed is his eagerness to work with brands open to learning, exploring, testing on the way to their best marketing solutions. This is important because Brian wants to learn from the brand too. Any true partnership is built on shared values, open dialogue and a strong desire to push for new, innovative solutions.

Brian likes growth-minded brands. He’s developed a knack for helping regional brands grow to super-regional or national brands. These partnerships include helping brands to expand into new geographies/markets, knowing when it pays out to move from local to national advertising, crafting the right messaging strategy through an acquisition effort, or launching an entirely new product category nationally.

Brian has leveraged his expertise as a juror for the Houston American Marketing Association’s (AMA) Crystal Awards, the largest AMA recognition program in the U.S., leading a strategic planning workshop for the Cincinnati AMA and as a panelist at the Houston AMA Marketing Edge 2024 event discussing scaling businesses through skills-based hiring and artificial intelligence (AI).

His skills and successes have been recognized throughout his career, including Ad Age naming him a Media Maven and as a member of the prestigious Cincinnati Business Courier “40 Under 40.” Brian is deeply committed to the Cincinnati community, serving on various boards for both non-profit and privately held businesses and is a member of the Young Presidents’ Organization (YPO).

Brian’s other interests start with his wife and three children. When he has a spare moment, you’re likely to find him in the pool swimming laps or making music behind a drum kit.

Any true partnership is built on shared values, open dialogue, and a strong desire to push for new, innovative solutions.

Brian McHale

Any true partnership is built on shared values, open dialogue, and a strong desire to push for new, innovative solutions.

Brian McHale