Celebrating Community Impact: How Local Brands Give Back

Desi Gilliland

Celebrating Community Impact: How Local Brands Give Back

A Commitment to Giving Back

At Brandience, we believe in the power of community and the importance of giving back. As a marketing agency, we are proud to work with companies that share our values and are committed to making a positive impact. We want to highlight the incredible charity work done by some of our partners: TriHealth, Skyline Chili, and CABVI.

TriHealth: A Commitment to Health and Compassion

TriHealth is more than a health care provider; it’s a community pillar. Their spirit of giving shines through various initiatives, supported by dedicated volunteers and generous donations.

Foundations’ Impact: TriHealth’s foundations, including the Bethesda Foundation, Good Samaritan Foundation and McCullough-Hyde Memorial Hospital Foundation have funded medical research, hospice, cardiac and cancer initiatives, women’s services and medical and nursing education. Their work continues to enhance care and support the community.

Picture from McCullough-Hyde Memorial Hospital Foundation of the Women’s Giving Circle.

‍Good Sam Gala: One of TriHealth’s foundations – the Good Samaritan Foundation- hosts an annual event that raises money to support life-saving initiatives at Good Samaritan Hospital. More specifically, over the past 39 years, they’ve raised $10 million dollars to improve the availability and quality of health care for people living in Greater Cincinnati.

The proceeds from the 2024 Gala, “Ruby Jubilee,” benefit the new ambulatory center at Good Samaritan Hospital.

‍Black Family Reunion: As the presenting sponsor of the 36th annual Midwest Black Family Reunion, TriHealth is proud to be a part of celebrating Black families and their culture with activities like college tours, job fairs and health advocacy talks.

TriHealth’s commitment to health and compassion is truly inspiring, making a significant difference in the community.

Skyline Chili: Serving Up More Than Just Great Food

Skyline Chili is a beloved Cincinnati institution known for its delicious chili, but its commitment to the community is equally impressive. Skyline actively supports local high schools, charity events, and community gatherings. 

Community Events: Skyline actively supports local high schools, music venues, and various events like the Crosstown Showdown, Hoxworth Blood Center drives, and the Flying Pig Marathon.

Local Support: In honor of their 75^th anniversary, Skyline teamed up with Coca-Cola Consolidated to contribute $75,000 each to two local nonprofits – Serve City and Go Pantry.

Skyline has also continued to partner with Ted Karras throughout the year through his non-profit The Cincy Hat where 100% of proceeds go directly to support adults with developmental disabilities through the Village of Merici (independent housing, services) and the University of Cincinnati Transition and Access Pathways (TAP) program.

CABVI: Empowering Individuals with Vision Loss

Cincinnati Association for the Blind and Visually Impaired (CABVI) is a beacon of hope for individuals with vision loss. CABVI organizes annual events such as Braille Ale, Braille Bourbon, and their most popular event, Dining in the Dark. All of these events are dedicated to bringing awareness to the challenges of vision loss and raising critical funds to help support individuals who are blind or visually impaired.

CABVI partnered with Luke5 Adventures to do an accessible morning hike.

Natalie from Q102 hosts Braille Ale 2024

The newest example of their monumental efforts is their Mobile Vision Resources van! This mobile resource will help CABVI make a greater impact in underserved communities in our area by providing mobile vision screenings, resource guides, agency information, and more at local health fairs, informational events, senior facilities and community recreational facilities.

This five-year project has finally come to life to help empower individuals who are blind or visually impaired by bringing the wonderful resources CABVI offers closer to those who need it. Their dedication to empowering individuals with vision loss is truly inspiring.

Brandience: Partnering for a Better Tomorrow

At Brandience, we are honored to work with such incredible organizations. Our mission is to amplify their efforts and help them reach even greater heights. By leveraging our marketing expertise, we ensure that their stories of generosity and community support are heard far and wide. Together, we can create a brighter future for everyone.

Brandience team members supporting our client, CABVI, at their 5k Race, Dining in the Dark, Braille Ale, and Braille Bourbon!

We supported the Flying Pig Marathon this year and encouraged runners as they passed by our office on the race course!

In conclusion, the community efforts by some of our brand partners like TriHealth, Skyline Chili, and CABVI, exemplifies the importance of giving back, and the power of community. We at Brandience are proud to partner with these brands who continue to put a strong focus on giving back to our Greater Cincinnati area and beyond. We look forward to continuing support for their missions and celebrating their contributions through our custom marketing plans and strategies in 2025!

Celebrating Community Impact: How Local Brands Give Back

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