The television landscape has changed dramatically over the past few years. New terms are being used to describe the many ways we consume video these days. Streaming, Binge-Watching, On-Demand, Connected TV and OTT to name just a few. While the options are liberating, they can also be very confusing. You may be wondering, “What’s the difference?” and “Why does it matter?” Well it’s my job to know, so I’ll shed a little light on the subject.

If your restaurant hasn’t jumped on the digital train, what’s holding you back? Let me guess – you’re leery of losing control of the dining experience. Ordering by app, third party delivery, eating away from the restaurant. What are your touchpoints? Will your customer’s experience be compromised or diminished in some way? It’s easy to see the cause for concern. But fear not. Consumers are embracing the digital experience. And if you’re not, you are missing out on a growing segment.

Coronavirus has left no part of our lives untouched, including how we visit local restaurants. And that has QSR operators looking at store design through a completely new lens. As consumer behaviors have changed, QSR operators have begun to change the design of their restaurants and drive -thru service to meet those changing needs and positively impact the guest experience.

Out of Home Media (OOH) is one of the oldest, most trusted, and most highly productive forms of advertising. But many marketers now see it as a second-class citizen when compared to “New Media” that is trackable, targetable and capable of on-the-fly adjustments. However, the rapid growth of Digital Out of Home (DOOH) networks and the rise of Programmatic Digital Out of Home (PDOOH) is changing those impressions.

Do your customers trust you? Do you understand their ever-changing wants and needs? These are tough questions. And, if you’re not sure, is it time to re-evaluate your brand strategy? We live in a time where the customer has more power than ever, and in a time when their lives are changing rapidly, even impacting their daily routines.

There are many different types of digital ads, each help advertisers to execute on a certain type of goal. Some lead users to a website, others direct users to make a purchase, and most are cleverly served to match a user’s profile, interests, or demographics. That’s why advertisers value them so highly.

What was the last restaurant you visited? Think about the experience… your initial impressions and feelings. What made you go there? Maybe it was the atmosphere, the menu selection or that first big bite. What comes immediately to mind… good, bad, or maybe just… meh? How do those impressions fit with what you think of the BRAND? Or, did you think about the brand at all?

When the COVID-19 pandemic began, many brands and retailers were taken by surprise as “panic-buying” kicked in for consumers. As we know, the pandemic created different shopping behaviors as relationships with brands continue to be tested. McKinsey’s research reported that more than 75% of consumers presented different shopping behavior during the crisis, including trying new brands and places to shop.

Creative people sometimes cringe at the “data” word. All we hear in marketing circles these days is data this, data that. But it’s much more than just a trendy marketing buzzword. It’s the foundational building block we use to create bigger, bolder, more effective ideas.

When people hear audio branding, they most often think of jingles – those magical musical earworms that burrow into your brain and never leave. It’s no wonder. Brand jingles have been around since the early days of advertising. One of the earliest on record was created in 1926 when a barbershop quartet sang the praises of Wheaties cereal on the radio.