Owning a franchise of a national chain comes with some strong benefits like brand awareness, training and operational support. And maybe most important – not needing to start from scratch. The added benefits of national marketing budgets and materials are also significant.
A great idea driven by research data is hardly new to advertising. In fact, it’s been the foundation of great marketing and creative for decades. So why all the talk nowadays about “Data-Driven Creative?”
If you had asked me 5 years ago if I would ever eat charcoal, I surely would have said no. So why am I so excited now, walking down the street, spoon in hand, with a bowl of charcoal ice cream? It seems like every time I hop on YouTube or Instagram, I see someone using this solid black substance in the most unexpected of ways – mixing it in their water, their face masks, even brushing their teeth with it.
Many brands rely on social teams to capture organic images for posts on their platforms. Audience expectations and the nature of the social media have made less polished photography more acceptable, but that doesn’t diminish the value of capturing the right image.
As a copywriter, I collaborate with lots of folks, from designers to account managers, partners to clients, and it always makes the work better. When different people with different ways of thinking put their heads together, ideas suddenly get bigger (and better) than any one person could make them. That’s the beauty of collaborating, and it’s not limited to the ad biz.
Brands have personalities. Like the friends you choose, you want to hang out with brands that are fun and share similar interests. You want to spend time with them and, more importantly, share them with other friends.
As a lover of forensic science, I know how the smallest clue can help solve the biggest puzzle. And that’s why I’m excited about how we work with data at Brandience. Data and science are inseparable. The definition of science is turning knowledge into the form of testable predictions. But where do you start?
Through the entirety of the COVID-19 global pandemic, companies have stressed what they’re doing in order to combat the spread of the virus and showcase what they’re doing as a brand to help out. But what about the consumer? Surely by the end of all this, the average consumer will have come out the other side with a different perspective on this situation and/or the buying experiences they go through.
If you aren’t thinking about your audio brand, you may be missing a great opportunity to make your brand more memorable and meaningful.
A significant factor in the success of voice search heroes such as Amazon and Google is their realization to make their product relatable as opposed to robotic.