From AI bots to AI generated menu items…restaurants are racing to incorporate AI into their operations to improve their bottom line and create a more enjoyable and memorable dining experience for their guests. More than just a buzzword, AI is shaping up to make big changes in the restaurant space…today, and in the future.

While the oldest Gen Z member may only be about twenty-five, this young group is wise beyond their years and a force to be reckoned with. They are determined not to repeat the mistakes of older generations, even in the face of Covid.

Like many brands, you might be wondering if you should establish a presence on TikTok. After all, the video app has 100 million monthly active users in the U.S., and over 1 billion worldwide. But starting an account on a new platform requires time, resources, and money. Fortunately, TikTok has an advertising format that doesn’t require an organic profile!

As far as full-service marketing agency owners go, I know my path has not been a typical one. Most agency owners tend to come from the creative or account service disciplines. I came into this industry through the media side. Pouring over research, creating media plans, negotiating buys, arguing over audience statistics.