Brandience was engaged to develop a scalable marketing framework for Solis Mammography, a national leader in breast imaging and mammography services, to support market entry, brand awareness, and patient acquisition across multiple regions.

About Solis Mammography

Solis Mammography is one of the largest independent providers of specialized women’s imaging in the United States, recognized for its Peace of Mind Mammogram™ and patient-focused approach to breast health. For over 30 years, Solis has built a reputation for clinical excellence, early detection, and delivering a compassionate, personalized screening experience.

With a network of imaging centers spanning major markets across Arizona, Colorado, Florida, Louisiana, Missouri, North Carolina, Ohio, Pennsylvania, Tennessee, Texas, Utah, and Washington, D.C., Solis operates at scale while maintaining a localized, patient-first experience.

About the Solis Mammography and Brandience Engagement

Brandience was brought on to develop a consumer-first, healthcare-informed strategy to support new market entry and grand openings. The focus was on creating a practical, repeatable approach grounded in retail strategy, patient acquisition, and flexible for local market dynamics.

As part of this engagement, Brandience developed:

• A market entry strategy for new healthcare locations
• Grand opening and go-to-market playbooks designed to drive early patient volume
• Media planning and channel strategy tailored to local market dynamics
• A scalable approach to maintaining brand consistency across regions
• Audience insights and competitive positioning to guide messaging and targeting
• Creative asset materials that enable scalable execution while ensuring consistent voice, messaging, and brand expression across all touchpoints

The result is a clear, adaptable framework Solis can use to launch new locations, build local awareness, and establish a strong presence in each market. 

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