About / Leadership

Bill Brassine

VP, Media Director

Bill Brassine

We may be biased, but we believe Bill is among the very best in the business. And we’re not alone. Early in his career, Media Magazine pegged him as one of the nation’s top 20 Rising Media Stars. And our clients agree.

Bill brings a retail mindset with vast experience serving brands in the fast-paced, ever-changing world of restaurants, banking, and automotive service. Our clients also benefit from his deep knowledge and understanding of franchise co-op brands.

He has shepherded major brands through significant growth stages. Bill played an integral role in taking a top regional bank into 15 new markets, nearly doubling their size within 18 months. He’s also helped a top national QSR brand grow at a record pace in the last 18 months, developing new market co-ops and new store openings across the country.

Bill is all about continuous learning with the ever-changing media landscape and the continued fragmentation of consumer media consumption. He is always excited to test and learn new media ideas.

His relationships with clients and media partners are based on mutual respect and admiration. His philosophy is Win-Win-Win. When all partners feel valued and appreciated, everybody wins.

Bill’s other interests start with his wife and three children. Outside of work you will most likely find him on a soccer field coaching the game he loves at both the high school and club levels.

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It's not about us vs. them. When all partners feel valued and appreciated, everybody wins.

Bill Brassine, VP Media Director
Brandience
Brian McHale

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