At Brandience, we believe in the power of community and the importance of giving back. As a marketing agency, we are proud to work with companies that share our values and are committed to making a positive impact. Today, we want to highlight the incredible charity work done by some of our partners: TriHealth, Skyline Chili, and CABVI.
Google's latest decision in July of 2024 has thrown the ad industry a curveball—again. Just when it seemed third-party cookies were gone for good, Google decided to give them a second (or third?) chance. Initially set to phase them out in Chrome back in 2020, the deadline has been postponed, and brought back, and postponed again as Google tries to come up with an alternative solution. Now, the plan is to introduce new experiences that let users choose data tracking preferences across their entire web experience, offering a choice between third-party cookies and other tech in their browser. In other words, third-party cookies aren’t entirely gone just yet. For advertisers, this “will they or won’t they” has been frustrating when it comes to strategic planning for ad efforts, leaving marketers and advertisers searching for ways to diversify targeting strategies.
Hello readers! Did you know this? The AI market is projected to grow at a Compound Annual Growth Rate of 42.2% from 2020 to 2027. We are a company that always keeps these four pillars in consideration: Brand, Science, Audience, and Experience and are conscious of this growth and continually strive to integrate AI into our processes and skills to enhance our operations and deliver value.
Growth is not the only motivating factor; staying ahead with updated technology trends in everyday operations is crucial for maintaining our competitive edge and ensuring long-term success.
While the current economy is tough, many people still eat outside of the home 4+ times per week. Some restaurant visits may be determined by cost, while others are considered a “must visit” based on the chain's delicious food.
In the competitive world of restaurants, marketing strategies play a crucial role in attracting and retaining customers. Two popular approaches are value-based marketing and deal marketing. Each has its unique advantages and disadvantages, and understanding these can help restaurant owners make informed decisions about their marketing strategies.
Anyone who knows me will tell you that I love to spin a good story. Been that way all my life. That trait has come in handy in my line of work. As a Creative Director and writer by trade, I’ve had the good fortune to share stories of many great brands throughout my career.
A compelling story draws you in and makes a deeper emotional impression that than any rational argument can. That’s why so many brands focus on storytelling to reach their audience.
We have spent quite a few weeks discussing programmatic media, what it is, how it works, the technical ‘behind the scenes’ aspects. Putting the technical aside, as a strategic marketer, what are the true advantages of focusing your digital media spend into one DSP? Below we will chat about those advantages - particularly as it relates to measuring lift, delivering on the correct frequency levels and creating targeting advantages across screens.
It's no secret 2024 is a big year for politics and it will affect all parts of media with an estimated 30% increase in spending compared to 2020 ($9 billion to at least $11 billion). We need to be ready to adapt on the fly for our clients. There are many different strategies we use to plan our media that help our clients stay visible, even when political campaigns take over popular media outlets. We need to maintain a presence, while being careful not to overspend for those impressions.
As the world gears up for the Paris Olympics, marketers and retailers are sprinting to create winning strategies. In this blog post, we’ll dissect the pre-store, in-store, and post-store phases, uncovering what customers seek, what dazzles their eyes, and how your brand can clinch gold in the shopper marketing arena.
We’ve taken a deep dive into the world of programmatic, touching on the landscape, the technology, tactics and targeting. Now, we’re going to dig into campaign objectives and Key Performance Indicators, or KPIs. Objectives and KPIs go hand in hand. An objective is what you’re looking to measure as the success of a campaign, and a KPI is a quantifiable measurement used to measure if that campaign objective has been met or not.
Eight months ago, I began my professional journey as a Media/Client Relationship Coordinator here at Brandience. Continue reading to gain valuable insight and practical tips through my experience during my job search after college.