Gen Z is not a monolithic group that can be easily categorized or stereotyped. That’s part of their charm, right? But one thing that’s consistent about this group as a whole – they deeply value authenticity and creativity. And it may surprise you to know that some are seemingly unbothered being retargeted by digital ads - as long as it speaks to them on their terms.
As we approach 2024, the advertising media landscape is poised for significant change. Several key factors are reshaping the industry.
Every year there seems to be new and innovative media trends that can be utilized to carry out your clients advertising initiatives. The one asset that has stood the test of time almost since Al Gore created the internet is banner ads. These are embedded advertisements that are displayed within another’s website.
The number of social media conversations happening at any given moment is massive, and it’s only increasing every day. In fact, Statista estimates that by 2027, 74% of the global population will be social media users. With the amount of conversations taking place, many brands find it overwhelming to sort through all of the chatter and clutter taking place on social media. Social listening provides the ability to take all of these conversations and turn them into meaningful insights and data for your brand.
Being a “creative” is more than being a designer or copywriter or creative director. We’re strategic thinkers. And the more information you feed us, the stronger our campaigns will be. Fill our plates with these things, and we can cook up effective, strategic creative.
A franchise restaurant owner wears many hats: operator, HR recruiter, accountant, and marketer – to name a few. All are important and all take time. This blog is to help make one of those areas easier, while producing business-building results for your restaurant.
Owning a franchise of a national chain comes with some strong benefits like brand awareness, training and operational support. And maybe most important – not needing to start from scratch. The added benefits of national marketing budgets and materials are also significant.
A great idea driven by research data is hardly new to advertising. In fact, it’s been the foundation of great marketing and creative for decades. So why all the talk nowadays about “Data-Driven Creative?”
If you had asked me 5 years ago if I would ever eat charcoal, I surely would have said no. So why am I so excited now, walking down the street, spoon in hand, with a bowl of charcoal ice cream? It seems like every time I hop on YouTube or Instagram, I see someone using this solid black substance in the most unexpected of ways – mixing it in their water, their face masks, even brushing their teeth with it.
Many brands rely on social teams to capture organic images for posts on their platforms. Audience expectations and the nature of the social media have made less polished photography more acceptable, but that doesn’t diminish the value of capturing the right image.