Ensuring that you are getting your message in front of the right consumer at the right time, is always the goal as marketers. Programmatic digital marketing is very effective because it allows you to reach your desired consumer on essentially all of the digital screens that they interact with on a daily basis. Additionally, as programmatic campaigns generally run through the same DSP, you’re ensuring that you’re reaching that same consumer through the continuity in the targeting.

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Shhh! The commercials are back on!

Although the Super Bowl showcased the close match between the San Francisco 49ers and the Kansas City Chiefs, the real showdown happened when the commercials came back on. Each year, advertisers spend millions of dollars and put together their most creative work in hopes of catching the eyes of all the viewers tuning in. Hear from a few of our team members as we tell you our favorite 2024 Super Bowl commercials:

Generative AI continues to be an area of investment for many businesses and the ad industry is no exception.

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We’ve talked about WHY programmatic is essential to your marketing strategy, but now let’s talk about what exactly it is.

Ever since Elon Musk acquired the company in October 2022 for $44 billion, he has been implementing his vision for the future of social media. But what does this mean for advertisers and marketing teams that use Twitter as part of their strategy?

In today's fast-paced world of digital marketing, as professionals, we are all constantly seeking ways to maximize the impact of our advertising efforts.

In this final installment of a three-part series focused on how we safely and responsibly integrate Gen AI into our business, we get down to initial execution.

Overwhelming. This one word adequately describes the feeling many people have when they start looking into generative AI (gen AI) for the first time. Then the questions start. How do I integrate this into my company? What can I do to train my people? Which Gen AI tools are right for us?

The first pillar is Best Practice which focuses on what is needed to ensure we are approaching and using Gen AI in a responsible and ethical way.

Gen Z is not a monolithic group that can be easily categorized or stereotyped. That’s part of their charm, right? But one thing that’s consistent about this group as a whole – they deeply value authenticity and creativity. And it may surprise you to know that some are seemingly unbothered being retargeted by digital ads - as long as it speaks to them on their terms.