Like many brands, you might be wondering if you should establish a presence on TikTok. After all, the video app has 100 million monthly active users in the U.S., and over 1 billion worldwide. But starting an account on a new platform requires time, resources, and money. Fortunately, TikTok has an advertising format that doesn’t require an organic profile!

As far as full-service marketing agency owners go, I know my path has not been a typical one. Most agency owners tend to come from the creative or account service disciplines. I came into this industry through the media side. Pouring over research, creating media plans, negotiating buys, arguing over audience statistics.