Bathroom breaks can wait! The commercials are on!

With a big early lead in the game for the Eagles, all eyes were on the commercials last night. The ads were star-studded, went for laughs, and tugged at the heart. Animals once again played a huge role in memorable moments, there will be songs stuck in our heads for the next week, and a few brands made big returns to the Super Bowl spotlight.

Gen Z, or Zoomers, are the teens and 20-something’s that have grown up in a digital-first world. As a mom of two Zoomers, I’ve had a front row seat to what makes them tick, their behaviors, and their priorities. For better or worse, their phone seems like an extension of their hand, and they have evolving opinions about the brands and businesses they engage with. As they come of age, their influence on various industries, including healthcare, is becoming increasingly significant.

To successfully market healthcare to Gen Z, it’s important to understand their values, top health concerns, and communication habits. Understanding these factors will help effectively reach and engage this dynamic generation.

Moving from Hyderabad, India, to the U.S. to pursue my master's degree in computer science was a leap of faith fueled by dreams and determination. Leaving behind my family, friends, and the familiarity of home, I embraced a new culture and environment. Adapting was not easy, but the journey was made smoother by the inclusive and supportive culture at Brandience.

From an early age, I loved advertisements more than movies, fascinated by their logic and creativity. This passion, combined with my curiosity about how advertising works, led me to explore the integration of AI into marketing. Joining Brandience allowed me to merge these interests, making it the perfect choice for my career.

As we kick off 2025, it is exciting to imagine how social media will change throughout the year—will AI take over our feeds or will brands take a huge step towards more authentic and less calculated content? Now that our social media team has wrapped up the final touches on this year's social strategy for us and our clients, we couldn't resist sharing our top 5 social media 2025 predictions with you.

The recent election truly brought to light how influential (see it there?) influencers are within the news space, with 1 in 4 adults over the age of 30 reporting that they get their news information from influencers/individual creators.

Influencer marketing has proven itself at a national level- with brands seeing success across the country and world. Influencers can be particularly helpful in niche market scale for local franchise as well- it’s almost guaranteed there is a group of influencers out there that will help you to speak to your target demographic in an authentic, trusted way, no matter what your brand or franchise footprint is.

This may be the least self-serving blog post you’ll read all year. You see, I’m a Creative Director at an Ad Agency who’s here to tell you that it may be in your best interest to stick with your current campaign a little longer!

Turns out, we marketers get tired of our own work long before consumers do. More often than not, brands move on from successful campaigns long before their effectiveness wanes. Sometimes, even before their customers begin to take notice and respond.

In today's visually driven world, curating the right imagery for your brand can make all the difference in capturing attention from the right audience, conveying your brand story and driving sales.

Whether you're launching a fresh marketing campaign or revamping your website, your brand photography should be authentic, relevant and consistent with your brand style.

Let's explore some engaging options for sourcing brand photography that will elevate your brand's image.

At Brandience, we believe in the power of community and the importance of giving back. As a marketing agency, we are proud to work with companies that share our values and are committed to making a positive impact. Today, we want to highlight the incredible charity work done by some of our partners: TriHealth, Skyline Chili, and CABVI.

Google's latest decision in July of 2024 has thrown the ad industry a curveball—again. Just when it seemed third-party cookies were gone for good, Google decided to give them a second (or third?) chance. Initially set to phase them out in Chrome back in 2020, the deadline has been postponed, and brought back, and postponed again as Google tries to come up with an alternative solution. Now, the plan is to introduce new experiences that let users choose data tracking preferences across their entire web experience, offering a choice between third-party cookies and other tech in their browser. In other words, third-party cookies aren’t entirely gone just yet. For advertisers, this “will they or won’t they” has been frustrating when it comes to strategic planning for ad efforts, leaving marketers and advertisers searching for ways to diversify targeting strategies.

Hello readers! Did you know this? The AI market is projected to grow at a Compound Annual Growth Rate of 42.2% from 2020 to 2027. We are a company that always keeps these four pillars in consideration: Brand, Science, Audience, and Experience and are conscious of this growth and continually strive to integrate AI into our processes and skills to enhance our operations and deliver value.

Growth is not the only motivating factor; staying ahead with updated technology trends in everyday operations is crucial for maintaining our competitive edge and ensuring long-term success.