Brandience CEO, Brian McHale, recently had the privilege of speaking at FoodFluence 2025, an exclusive food and nutrition thought-leadership conference held in Berlin, Germany which is known for its diverse and vibrant food culture.

This event, designed by food communicators for food communicators, gathered some of the most influential food influencers in the U.S., including dieticians, nutrition experts, food advocates and more, to hear from 25 speakers. Speakers included registered dietitians and nutrition experts, certified food scientists, culinary professionals, physicians, strategic communication leaders, and more.

Brian was among these esteemed speakers. His presentation, titled "If You Can’t Beat It, Lead It: Using Generative AI to Elevate Your Influence with a Human-Centered Approach," explored the transformative potential of AI for food influencers, equipping them with tools, best practices, and emerging trends.

Brian provided an overview of the current landscape of Generative AI (GAI), highlighting how this tool can revolutionize content creation, audience engagement, and overall digital strategy for food influencers.

He emphasized that while the rapid adoption of GAI might seem daunting, it should be seen as a collaborator rather than a competitor. By thoughtfully integrating AI and ensuring a human-approach to GAI, influencers can save time, spark creativity, and connect with their audiences in more meaningful and innovative ways. Brian shared real-world examples and actionable insights, offering a roadmap for incorporating AI into workflows, from streamlining repetitive tasks to enhancing content ideation and visual production.

The closing, and perhaps the most crucial part of Brian's presentation, addressed the future of AI. Attendees left the session equipped with insights into what's to come in AI, ensuring they stay ahead of the game. Learn more about AI-driven search.

Here’s what some attendees had to say:

“Completely changed the way I'm working now. EXCELLENT session!” – Regan Jones, RDN, CSM-CPT

“Your session was eye opening and has compelled me to give AI a try! Thank you!” – Lesli Bonci

“Thank you for a fabulous session, Brian. You achieved double goals of increasing our awareness of GAI potential and preparing us with action steps.” – Karen Collines, MS, RDN, CDN, FAND