We’re excited to announce that Cincinnati State has selected Brandience as its first traditional media agency of record since 2011, a strategic move that adds depth to the college’s marketing mix and positions it for stronger awareness and enrollment growth.

About Cincinnati State

Cincinnati State Technical and Community College is a cornerstone of higher education in the Cincinnati/NKY Tri-State area, offering more than 170 degree and certificate programs in business/culinary, health, engineering, and public safety. With a strong focus on workforce development and student success, the college serves thousands of students each year and partners with local employers to meet the community’s evolving needs.

Since 2020, enrollment has grown by 40%, underscoring Cincinnati State’s role in making higher education accessible and flexible for working adults and families. Ninety percent of graduates remain in Greater Cincinnati, fueling essential industries like healthcare, engineering, and public safety.

About the Cincinnati State and Brandience Partnership

After a competitive RFQ process, Cincinnati State selected Brandience for our ability to combine strategic media planning and buying with deep brand insights. As part of this partnership, Brandience will be the strategic partner for:

• Traditional media planning and buying
• Comprehensive brand audits of marketing materials

As a retail-driven agency, Brandience brings proven expertise in influencing consumer decisions and applies that same strategic rigor to higher education where trust, relevance, and emotional connection matter most. Our experience building regional awareness and driving action for leading brands positions us to help Cincinnati State amplify its message and fuel enrollment.

“We’re proud to help Cincinnati State strengthen its role in the community and connect with more students," said Brian McHale, Chief Executive Officer of Brandience. "Our strategy blends proven media expertise with fresh creative thinking to drive awareness and enrollment."

The initial launch is underway, setting the stage for ongoing strategy and campaigns in 2026. With a data-driven media strategy and commitment to amplifying the brand’s impact, Brandience will help Cincinnati State reach prospective students and strengthen its position as a top choice for higher education in the region.