As a copywriter, I collaborate with lots of folks, from designers to account managers, partners to clients, and it always makes the work better. When different people with different ways of thinking put their heads together, ideas suddenly get bigger (and better) than any one person could make them. That’s the beauty of collaborating, and it’s not limited to the ad biz.
Brands have personalities. Like the friends you choose, you want to hang out with brands that are fun and share similar interests. You want to spend time with them and, more importantly, share them with other friends.
As a lover of forensic science, I know how the smallest clue can help solve the biggest puzzle. And that’s why I’m excited about how we work with data at Brandience. Data and science are inseparable. The definition of science is turning knowledge into the form of testable predictions. But where do you start?
Through the entirety of the COVID-19 global pandemic, companies have stressed what they’re doing in order to combat the spread of the virus and showcase what they’re doing as a brand to help out. But what about the consumer? Surely by the end of all this, the average consumer will have come out the other side with a different perspective on this situation and/or the buying experiences they go through.
If you aren’t thinking about your audio brand, you may be missing a great opportunity to make your brand more memorable and meaningful.
A significant factor in the success of voice search heroes such as Amazon and Google is their realization to make their product relatable as opposed to robotic.
All brands understand the importance of visual identity. Brand guidelines often dedicate multiple pages for the logo alone. But there is an equally important brand asset that is often overlooked or ignored. It’s sound.
Influencers. It’s a buzz word we’ve all been hearing. Many well-known brands, from H&M to Sprint to Naked Juice, are incorporating it into their marketing strategy. According to a recent study, 79% of brands plan to assign a budget to influencer marketing this year.
I was recently in a media presentation where they showed an image of “Baby Boomers” as two older, very gray adults. The only positive point of the image was at least the Boomers were smiling. I immediately thought this is the problem – media companies and some brands are portraying this very lucrative group as old and behind the times. Couldn’t be further from the truth.