TriHealth
Unbeatable Heart Care: TriHealth’s Alliance Launch
Healthcare Marketing
Brandience was the first to simultaneously launch the media campaign the same day as the announcement was made.
National Healthcare System, in alliance with
TriHealth
Of all partnership announcements we’ve made, Brandience was the first to simultaneously launch the media campaign the same day as the announcement was made.
National Healthcare System, in alliance with
TriHealth
With significant competition for quality heart care in Cincinnati, TriHealth’s new alliance with a nationally renowned leader in heart care was a game changer for local patients, bringing together two great hospital systems to enhance heart care in the city.
The Challenge
TriHealth was preparing to announce the first and only alliance with this healthcare system in the state of Ohio and needed a go-to-market strategy to launch a campaign alongside the public announcement. The goal was to make a bold statement declaring their ability to deliver the best outcomes for heart patients across Cincinnati – emphasizing both local expertise and world-class care.
The Campaign
Our teams united to craft a campaign designed to make a bold and immediate impact in the market. It centered around a simple yet bold and memorable statement: “Unbeatable Heart Care.” We surrounded the consumer with messaging through video, radio, digital outdoor billboards, digital display ads, and social media channels.
Our five rules to being nimble allowed us to deliver a campaign with remarkable efficiency.
Partners at the healthcare system shared:
“Of all partnership announcements we’ve made, Brandience was the first to simultaneously launch the media campaign the same day as the announcement was made.”
The Results
Within the first six weeks, we reached the right consumers and influenced their decision-making by building awareness and staying top-of-mind:
- 43,000,000 Digital Ad Impressions
- 12,000 clicked through to ‘Find A Doctor,’ indicating strong engagement and intent.
Brandience excelled in delivering on all fronts:
- Competitive Advantage: Being first to market with the alliance boosted satisfaction and loyalty.
- Bold Messaging: Clearly conveyed the benefits of the partnership and the expert care now available.
- Engaged Consumers: Reached consumers at the right time and influenced their appointment decisions.
- Multi-Channel Marketing: Strategic channel selection and consistent messaging effectively reached the target audience.
“Consumers have more control over their health care choices than ever before. Brandience’s success in communicating to and engaging with people seeking choices is critical.” - Rob Whitehouse, Vice President Marketing & Communications, TriHealth
Capabilities
Creative
Media
Programmatic Media
Social Media
Advertising
Common Questions
What’s a common mistake brands make when it comes to brand creative?
Ignoring context; using the same creative across every channel instead of optimizing for audience attention and dwell time.
How does Brandience adapt design across platforms?
Through objective and tactical alignment upfront. Then, we tailor visuals, copy, and pacing for each medium’s audience.
Why is creative consistency important?
Consistency strengthens recognition and trust. Repetition of core brand elements helps audiences connect emotionally and cognitively faster.
What does “designing with context” mean?
It means creating marketing assets intentionally for their environment like digital, print, outdoor, or in-store so they resonate in the exact moment and mindset of the audience.
How does my retail brand stand out in a crowded market during the holidays?
To stand out to consumers during the holiday season, focus on relevance, value, and seamless experiences. Use AI and personalization to reengage shoppers who showed intent but didn’t convert.
Is mobile really that important?
Absolutely. According to EMARKETER, mobile now drives over 50% (56.5%) of ecommerce sales and influences in-store decisions.
How will inflation affect holiday shopping in 2025?
NRF projects inflation (PCE) will hover around 2.5% this year. While that, along with tariffs, is weighing on consumer sentiment, household finances remain stable. Retailers should expect cautious but steady spending with stronger growth in ecommerce than brick-and-mortar.
Should I still invest in Black Friday?
Yes, but don’t rely on it. Spread promotions throughout October and November to catch early shoppers.
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Danielle Dobinson
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