Aglamesis

Aglamesis Brothers Brand Refresh & Packaging Redesign

Restaurant Marketing & Advertising Agency

"Brandience helped us stay true to our roots while refreshing our brand to something that feels both timeless and fresh."

Family Representative,

Aglamesis

"We needed a refresh that respected our heritage but spoke to today’s customer. Brandience understood our story and brought it to life across every touchpoint from packaging to our storefront. The result is a brand that feels both timeless and fresh."

Family Representative,

Aglamesis

Aglamesis Brothers, a beloved Cincinnati confectionery with more than 100 years of history, teamed up with Brandience to give their visual identity a fresh new look. Famous for their handmade ice cream and gourmet chocolates, the brand wanted a modern update that still celebrated its rich heritage.

Brandience worked with Aglamesis to deliver a full identity refresh and a redefined brand story.

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The Challenge

With roots dating back to 1908, Aglamesis Brothers faced the challenge of how to modernize their brand without losing the heritage that generations of customers cherish. Their identity needed to feel fresh and relevant yet still honor the craftsmanship and tradition that define the brand.

Beyond design, there were practical hurdles. Every element from packaging to messaging had to work harder and communicate who they are as simply and efficiently as possible. On the operations side, processes like manual stickering on ice cream pints and limitations with existing packaging materials created opportunities to improve efficiency and customization. The brand also needed cohesion across all touchpoints, from candy boxes to ice cream parlors.

At the heart of it all was a shared goal: elevating the customer experience with a refreshed look and feel that would resonate with loyal fans and invite new audiences in.

The Campaign

Brandience launched a full-scale, award winning brand identity refresh for Aglamesis Brothers complete with a comprehensive brand toolkit designed to help Aglamesis maintain a strong, consistent visual presence across every touchpoint for years to come.

The campaign included:

Logo Redesign

We created a contemporary take on the original logo, featuring custom letterforms and a flexible brand system that retained key heritage elements like “Est. 1908” and introduced a new tagline, “Live Life Sweetly.” This tagline became the cornerstone of the brand story communicating who they are and what they do in a simple, memorable way.

Packaging Overhaul

Candy boxes were reimagined with a bold pink-and-black palette, moving away from traditional gold foil. Embossing and a mix of dull and gloss varnishes added tactile elegance without inflating costs.

For ice cream pints, we transitioned from plastic to paper which was an economical move that elevated the look and feel, allowed for better brand reproduction, and enabled customization. We also eliminated manual flavor stickering, saving operational time, and added customizable nutritional panels for flexibility and compliance.

Hand-Crafted Heritage

‍With few surviving photos from the early 1900s, we created a hand-drawn portrait of the original Aglamesis brothers. This custom artwork now appears in the background of the ice cream pints, serving as a timeless tribute to the founders.

Retail Experience

The refreshed brand extended to the ice cream parlor’s interior and exterior, creating a cohesive customer experience.

The Results

Unified branding across all touchpoints from packaging to storefronts
Increased operational efficiency and reduced manual labor
Positive reception from both long-time and new customers
Alignment across multiple generations of the Aglamesis family
Elevated brand perception while staying true to its heritage

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Today, the brand proudly invites customers to “Live Life Sweetly” and now, it looks as sweet as it tastes.

In partnership with Aglamesis, this brand strategy, refresh, and toolkit earned recognition from the Cincinnati ADDYs and AMA Pinnacle Awards

If you're thinking about what a fresh perspective could do for your brand, contact us today. Brandience is an award-winning retail branding agency that helps build brands customers recognize, trust, and keep coming back to. Let’s make something great.

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Capabilities

Creative

Brand Strategy

Project Management

Common Questions

What makes employee-generated content (EGC) so effective?

EGC builds trust and authenticity by showcasing real people behind the brand. Day-in-the-life videos, behind-the-scenes moments, and personal stories create a human connection that polished brand content alone cannot achieve, making EGC a powerful engagement tool.

How can brands optimize social content for SEO and GEO?

Brands should use clear, natural language in captions, incorporate relevant keywords, and align visuals with text. Spoken phrases in videos matter too, as AI-powered search indexes audio. This approach ensures content is discoverable across social platforms and AI-driven engines.

Why is video still important for social media in 2026?

Video remains the leading format because it captures attention quickly and delivers value fast. Short-form videos and micro clips are especially effective, as they align with user behavior and platform algorithms that prioritize snackable, engaging content.

What are the top social media trends for 2026?

The biggest trends shaping social media in 2026 include micro video clips, community-driven engagement, SEO and GEO optimization for social search, series-based content, and employee-generated content (EGC). AI also plays a major role as both a creative and strategic tool.

What’s the best media mix for brands?

A balanced funnel approach: traditional for awareness, digital for conversion. Start broad, then retarget with precision.

How can I measure the impact of my traditional ads?

Use hybrid tactics: QR codes, unique URLs, promo codes, and cross-market testing. Combine these with digital analytics to attribute traffic and conversions accurately.

Is traditional media still effective in 2025?

Yes. According to Nielsen and PewResearch.org, TV and radio remain top channels for brand trust and mass reach, especially when integrated with digital media for measurable ROI.

What’s a common mistake brands make when it comes to brand creative?

Ignoring context; using the same creative across every channel instead of optimizing for audience attention and dwell time.

How does Brandience adapt design across platforms?

Through objective and tactical alignment upfront. Then, we tailor visuals, copy, and pacing for each medium’s audience.

Why is creative consistency important?

Consistency strengthens recognition and trust. Repetition of core brand elements helps audiences connect emotionally and cognitively faster.

What does “designing with context” mean?

It means creating marketing assets intentionally for their environment like digital, print, outdoor, or in-store so they resonate in the exact moment and mindset of the audience.

How does my retail brand stand out in a crowded market during the holidays?

To stand out to consumers during the holiday season, focus on relevance, value, and seamless experiences. Use AI and personalization to reengage shoppers who showed intent but didn’t convert.

Is mobile really that important?

Absolutely. According to EMARKETER, mobile now drives over 50% (56.5%) of ecommerce sales and influences in-store decisions.

How will inflation affect holiday shopping in 2025?

NRF projects inflation (PCE) will hover around 2.5% this year. While that, along with tariffs, is weighing on consumer sentiment, household finances remain stable. Retailers should expect cautious but steady spending with stronger growth in ecommerce than brick-and-mortar.

Should I still invest in Black Friday?

Yes, but don’t rely on it. Spread promotions throughout October and November to catch early shoppers.