TriHealth
Life‑Stage Messaging Elevating Women’s Health Engagement
Healthcare Marketing & Branding Agency
Great creative coupled with data-driven decision-making.
Rob Whitehouse, Vice President of Marketing & Communications
TriHealth
Great creative coupled with data-driven decision-making. The best agency I've worked with in my career.
Rob Whitehouse, Vice President of Marketing & Communications
TriHealth
The Challenge
TriHealth is a leading health care system in Cincinnati, Ohio with 40+ sites and more than 100 providers specializing in women’s health care. Its Women’s Services represent one of the system’s largest and most important patient groups: women seeking care from adolescence through menopause and beyond.
As TriHealth continued expanding its provider network and reaffirming its commitment to lifelong women’s health, they partnered with Brandience to help shape, implement, and optimize an ongoing media campaign built to engage a diverse, multigenerational audience.
The opportunity was to build a campaign that strengthened TriHealth’s position as the region’s leading provider of comprehensive women’s health care.
The Objective
Increase awareness and consideration of TriHealth’s Women’s Services. Reach women across all key stages of life and reinforce TriHealth’s broader brand promise.
The Campaign
Brandience partnered with TriHealth to develop an integrated Women’s Services campaign built around the idea that every woman’s journey is unique and TriHealth supports all of them.
- Life‑Stage Messaging: Designed creative variations aligned to key stages of a woman’s life.
- More Women Choose Messaging: Paired life‑stage creative with proof‑based messaging that highlighted TriHealth as a leading provider of women’s health services in the region.
- Targeted Media: Deployed targeted non-digital media and digital media including out of home, radio, paid social, and digital display and audio strategically matched to each audience segment
- Optimization: Ongoing optimization for digital media to consistently exceed high‑benchmark engagement and CTR performance.
- Message Alignment: Maintained oversight of all in‑market messaging to ensure campaigns complemented each other and strengthened overall brand impact.
The Results
The campaign delivered strong month‑over‑month momentum, generating millions of impressions and strong performance across every targeted audience group.
Performance was measured through increased engagement and click-through performance across all digital and social media tactics.
Across every measurable digital tactic, the campaign outperformed established benchmarks, particularly in engagement and click‑through rate, most notably exceeding paid social engagement benchmark by almost 3X.
Capabilities
Creative
Programmatic Media
Social Media
Digital
Media
Advertising
Common Questions
What makes employee-generated content (EGC) so effective?
EGC builds trust and authenticity by showcasing real people behind the brand. Day-in-the-life videos, behind-the-scenes moments, and personal stories create a human connection that polished brand content alone cannot achieve, making EGC a powerful engagement tool.
How can brands optimize social content for SEO and GEO?
Brands should use clear, natural language in captions, incorporate relevant keywords, and align visuals with text. Spoken phrases in videos matter too, as AI-powered search indexes audio. This approach ensures content is discoverable across social platforms and AI-driven engines.
Why is video still important for social media in 2026?
Video remains the leading format because it captures attention quickly and delivers value fast. Short-form videos and micro clips are especially effective, as they align with user behavior and platform algorithms that prioritize snackable, engaging content.
What are the top social media trends for 2026?
The biggest trends shaping social media in 2026 include micro video clips, community-driven engagement, SEO and GEO optimization for social search, series-based content, and employee-generated content (EGC). AI also plays a major role as both a creative and strategic tool.
What’s the best media mix for brands?
A balanced funnel approach: traditional for awareness, digital for conversion. Start broad, then retarget with precision.
How can I measure the impact of my traditional ads?
Use hybrid tactics: QR codes, unique URLs, promo codes, and cross-market testing. Combine these with digital analytics to attribute traffic and conversions accurately.
Is traditional media still effective in 2025?
Yes. According to Nielsen and PewResearch.org, TV and radio remain top channels for brand trust and mass reach, especially when integrated with digital media for measurable ROI.
What’s a common mistake brands make when it comes to brand creative?
Ignoring context; using the same creative across every channel instead of optimizing for audience attention and dwell time.
How does Brandience adapt design across platforms?
Through objective and tactical alignment upfront. Then, we tailor visuals, copy, and pacing for each medium’s audience.
Why is creative consistency important?
Consistency strengthens recognition and trust. Repetition of core brand elements helps audiences connect emotionally and cognitively faster.
What does “designing with context” mean?
It means creating marketing assets intentionally for their environment like digital, print, outdoor, or in-store so they resonate in the exact moment and mindset of the audience.
How does my retail brand stand out in a crowded market during the holidays?
To stand out to consumers during the holiday season, focus on relevance, value, and seamless experiences. Use AI and personalization to reengage shoppers who showed intent but didn’t convert.
Is mobile really that important?
Absolutely. According to EMARKETER, mobile now drives over 50% (56.5%) of ecommerce sales and influences in-store decisions.
How will inflation affect holiday shopping in 2025?
NRF projects inflation (PCE) will hover around 2.5% this year. While that, along with tariffs, is weighing on consumer sentiment, household finances remain stable. Retailers should expect cautious but steady spending with stronger growth in ecommerce than brick-and-mortar.
Should I still invest in Black Friday?
Yes, but don’t rely on it. Spread promotions throughout October and November to catch early shoppers.
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